Using TD's existing Bike Share sponsorship, we permanently painted bikes in the colours of the rainbow. In just under a month the Pride Rides travelled over 2,000 km helping to spread TD's #ForeverProud message to the entire city. Each Pride Bike was fitted with a message of love and support befitting the bike's colour.
Each bike was equipped with a transponder, tracking its route through the city, and allowing us to map how far beyond the borders of the Village our #ForeverProud message travelled.
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