TD Pride RidesAgency:    Leo Burnett
Role:      Art Director
Year:      2016
Using TD's existing Bike Share sponsorship, we permanently painted the bikes Toronto’s Gay Village in the colours of the rainbow. In just under a month the Pride Rides travelled over 2,000 km helping to spread TD's #ForeverProud message to the entire city.

Each was also equipped with a transponder, tracking its route through the city, and allowing us to map how far beyond the borders of the Village our #ForeverProud message travelled.