TD Pride RidesAgency: Leo Burnett
Role: Art Director
Year: 2016
Using TD's existing Bike Share sponsorship, we permanently painted the bikes Toronto’s Gay Village in the colours of the rainbow. In just under a month the Pride Rides travelled over 2,000 km helping to spread TD's #ForeverProud message to the entire city.
Each was also equipped with a transponder, tracking its route through the city, and allowing us to map how far beyond the borders of the Village our #ForeverProud message travelled.