H&R BlockAgency:      Sid Lee
Role:        Art Director
Year:        2018
Director:    Jonathan Herman
Illustrator: Ryan Todd

We found that Canadians were worried about leaving money on the table come tax season. So instead of focusing on the act of doing taxes, we focused on the outcome – getting back every dollar you are deserved.

We created a bold campaign that reframed tax season as payback season, with H&R Block as your knight in shining armor.