Jordan Gladman

• Amazon Super Bowl
• Team Canada
• Budweiser
  
• — Synchronized Watching
  
• — Chief Hockey Officer
  
• Bud Light
  
• — House Party Tour
• — House Party Tour Vol. 2
  
• Travel Edge
  
• The Keg
  
• Coors Light
  
• — Ultimate Bragging Rights
  
• — #PimpMyProfile
• — Operating Your Vented Can
• Canadian Cancer Society
  
• H&R Block
  
• Coca-Cola
  
• TD Bank
  
• — Automated Thanking Machine
  
• — Pride Rides
  
• Kellogg’s
  
• Competitions
  
• Other Stuff
  

About

H&R BlockAgency:      Sid Lee
Role:        Art Director
Year:        2018
Director:    Jonathan Herman
Illustrator: Ryan Todd

We found that Canadians were worried about leaving money on the table come tax season. So instead of focusing on the act of doing taxes, we focused on the outcome – getting back every dollar you are deserved.

We created a bold campaign that reframed tax season as payback season, with H&R Block as your knight in shining armor.