Ultimate Bragging RightsAgency: Leo Burnett
Role: Art Director
Year: 2015
While thousands of fantasy football leagues exist, non tapped into the insight of why guys actually play fantasy sports: They do it to brag about who is the biggest football genius.
So we didn’t award things like swag, tickets, or cash like our competitors. Instead, every week gans competed at CoorsLightFootball.ca to win what they really wanted: Ultimate Bragging Rights.
New bragging rights were awarded every week
Trevor got his brag pulled across the sky
Daryl got his brag in neon lightsMike’s varsity jacket told everyone what he was
Pres’ brag took up 250,000 square feet of top soil Alex bragged to an entire city with his own billboard
Garnet’s football brain earned him a big headJason let his championship ring do the braggingGreg was glorified with his own throneDave engraved his brag in goldSteve’s brag was displayed on the wallDage bragged in a full-page articleBen got an ice sculpture in his honorCorey’s brag was hand-stitchedAdam bragged to his entire neighborhoodJess starred as a football guru in a commercial