Budweiser Chief Hockey OfficerAgency:   Anomaly
Role:     Art Director & Director
Year:     2019
Would you quit your job to watch hockey with your buds? We challenged Canadians to do just that, by inviting them to apply for the newly created role at Budweiser — Chief Hockey Officer. A real job with a real salary.

We found the right guy for the job, and created Budweiser’s strongest social campaign ever doing it.

I directed the launch video starring our recruiter, Paul “Biz Nasty” Bisonnette

Our ad on Linkedin was the 2nd most effective ad unit in their history.

We hired like any other job, taking to HR websites & a full page ad in the classifieds.