We’re All on the Same TeamAgency:  Juliet
Role:    Creative Director
Year:    2023

The Canadian Cancer Society needed to attract a younger audience, so we partnered with Canada's biggest fan base — the NHL — to show its fans that when it comes to fighting cancer, we're all on the same team.

Our spot used archival footage and extensive editing to featured past and present players affected by cancer, all sitting together on one bench.

Teams lined up as one at the start of games, rather than on opposing blue lines