Be Olympic

The Canadian Olympic Committee (COC) turned to us to create a new brand platform for the PyeongChang 2018 Winter Olympics. The ‘Be Olympic’ campaign celebrates the Team Canada's athletes and highlights Canadians’ shared values.

Agency

Sid Lee

Additional Credits

Creative Directors: Jeff DaSilva, Tom Koukodimos

Art Director: Jordan Gladman

Copywriters: Mike Johnson, Gaby Makarewicz

Design: Alex Boland, Dominic Liu, Peter Kosciolek

Director: Ian Pons Jewell, Revolver

Photographer: Markus Eriksson, Art & Motion

Awards

Marketing Awards

ADCC