Amazon Echo Superbowl

We helped launch the Amazon Echo with a campaign starring Alec Baldwin, Dan Marino, Jason Schwartzman and Missy Elliott. We kicked it off with a Super Bowl 50 spot that teased a never-before-heard Missy Elliott track, intentionally triggering Echos across America, giving them an exclusive first listen to the entire song.

Aired during Superbowl 50

Aired the morning after the Superbowl

We used TV to intentionally triggered Echos across America, giving them an exclusive first listen to a Missy Elliott track

Teasers

Agency:

Leo Burnett Toronto

Additional Credits:

Creative Director: Judy John

Creatives: Jordan Gladman, Mike Johnson

Director: Randy Krallman, Smuggler

Awards:

Cannes Lions

ADCC
Cassies

Promo Awards
Marketing Awards

Applied Arts In-Annual