Aired during Superbowl 50
Aired the morning after the Superbowl

We used TV to intentionally triggered Echos across America, giving them an exclusive first listen to a Missy Elliott track

Agency:
Leo Burnett Toronto

Additional Credits:
Creative Director: Judy John
Creatives: Jordan Gladman, Mike Johnson
Director: Randy Krallman, Smuggler

Awards:
Cannes Lions
ADCC
Cassies
Promo Awards
Marketing Awards
Applied Arts In-Annual